Vimto fizz into new markets with our connections
Nichols plc began in 1908 in Manchester. John Noel Nichols created a herbal tonic with a secret recipe, giving its drinkers ‘Vim and Vigour’. The demand for this unique ‘Vim-tonic’ grew rapidly.
Today, Vimto is a flagship brand enjoyed in over 73 countries. The group’s diverse portfolio spans carbonated, still, post-mix and frozen drinks.
Nichols plc were looking to expand into new markets and needed help making local connections. So, we introduced them to our digital platform called Santander Navigator.
Santander Navigator saved them time finding the right people to speak to. This included a potential new distributor, who was able to share deeper insights into the market. Nichols plc were also able to benefit from further support via trade checklists, events, and training information.
The team took time to understand our business, connected us to new market contacts and facilitated introductions. Santander Navigator is a great tool for businesses looking to expand internationally, via country insights, network events and connections across their global partner network.
Business Development Manager – Asia Pacific, Nichols plc
For large and complex markets, we helped to connect them to local experts. These experts helped to prioritise the opportunities and regions available. Saving Nichols plc time and money when testing out new markets.
We’re delighted to be working with Nichols plc to support their growth ambitions overseas. Santander Navigator has proven to be an ideal tool to support overseas expansion. We look forward to continuing to support Nichols plc to deliver their growth plans.
Country Specialist ASEAN Corridor, Santander