Our strategic priorities

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Our refined strategy

Our refined priorities are aligned to Banco Santander’s European strategy announced in April 2019. We are focused on customer loyalty, simplification, improved efficiency and sustainable growth, while being the best bank for all our stakeholders. Our four strategic priorities are set out below

1. Grow customer loyalty by providing an outstanding customer experience

– Connect our physical and digital channels for seamless customer experience

– Focus on core franchise optimisation

– Profitable growth in retail banking

– Improve returns in corporate banking

– New and evolving revenue sources including global group projects


2. Simplify and digitise the business for improved efficiency and returns

– Continue simplifying, digitising and automating the bank

– Radically improve our technology and operations through innovation and optimisation

– Ensure capital discipline and RWA management

– Maintain prudent approach to risk


3. Invest in our people and ensure they have the skills and knowledge to thrive

– Enable our people to meet their full potential

– Provide training and development opportunities to deliver a workforce for the future

– Ensure all aspects of diversity remain front of mind


4. Further embed sustainability across our business

– Act responsibly in everything we do

– Grow our business sustainably

– Create value for all our stakeholders


Becoming a more responsible bank

At Santander UK we understand that the decisions we take have an impact on society, the UK economy, and our environment. We continue to embed sustainability across our business, focusing on four pillars, which are explained below. To find out more, see our sustainability microsite.


Create a thriving workplace that attracts, retains and rewards the most talented and committed people

– Employee development

– Diversity and inclusion

– Compensation and benefits

– Employee engagement and wellbeing


Drive sustainable economic growth,  financial inclusion and positive socio-economic impact

– Climate change and greenhouse gasses

– Financial inclusion


Drive inclusive digitalisation and use technology in a way that creates value for all of our stakeholders

– Privacy and data security

– Digitalisation


Uphold the highest ethical standards and fight financial crime

– Financial crime

– Ethics and corporate culture

– Reputation


Our Code of Conduct (723 KB) contributes to our culture. It sets out how we should act and behave.