Following an award winning¹ partnership, Santander UK has announced that it has renewed its partnership with the much-loved presenting duo Ant & Dec.
The renewed partnership will allow Santander to evolve the work it has done in bringing to life its products and services that answer genuine customer needs.
The collaboration has produced the long-running, award-winning advertising campaign, ‘The Bank of Antandec’ and its somewhat less practical product solutions. The Bank of Antandec has seen 15 campaigns since first launching in 2019, with the ‘grand finale’ airing shortly, bringing the campaign to a close.
Ant said: “We are really pleased to be extending our partnership with Santander. We have had a great working relationship together and we’re excited it's continuing into 2026 and beyond."
Dec added: "We have loved filming the Bank of Antandec adverts over the last few years and we’re now looking forward to the next chapter of our partnership."
Dan Sherwood, Director of Marketing, Santander UK added: “We are delighted to continue our partnership with Ant & Dec, who have been excellent ambassadors for our brand, combining humour with heart to enable us to connect with audiences in an entertaining and memorable way since 2019. The Bank of Antandec has been our most effective marketing campaign ever and has positioned us as a leader in the sector and supported our successful commercial performance. Following the appointment of Publicis, globally, we have ambitions to work in a much more connected way across our markets. Our renewed partnership with Ant & Dec will help us accelerate this transition and we’re excited for the journey ahead.”
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Notes to Editors
1. The Bank of Antandec Campaign has received recognition from the Effies, DMA awards and Campaign Media Week awards. The full list of awards won:
Bronze Effie in Financial Services, 2020
Silver Effie for Sustained Success, 2023
Silver DMA (Data and Marketing Association) Award for the Bank of Antandec Scammer-time campaign, 2023
Drum Award for Social Media Consumer Services for the Bank of Antandec Scammer Pants campaign, 2023
Media Week award for Best Creative and Media Agency Partnership, 2024
Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. The bank serves its customers via a nationwide branch network, telephone, mobile and online banking. Santander UK is subject to the full supervision of the FCA and the PRA in the UK. Santander UK plc customers’ eligible deposits are protected by the FSCS in the UK.
Banco Santander (SAN SM) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2025, Banco Santander had €1.4 trillion in total funds, 175 million customers, 7,900 branches and 207,000 employees.