Santander takes pride as branches, atms and cycles given makeover with iconic rainbow livery

  • Santander supporting 11 Pride events this summer with branches across the UK displaying rainbow livery and Santander Cycles flying the rainbow flag during Pride in London
  • Bank’s LGBT+ network has grown rapidly in four years

Santander UK is supporting 11 Pride festivals across the UK in 2018, with participation led by members of the bank’s Embrace Network, which provides leadership and support on LGBT+ related matters for its members, colleagues and customers.

The Embrace Network’s members participated in Pride Birmingham in May and this week, will be taking part in Pride in London events, culminating in the Parade on 7 July. Staff will also join Pride events in Glasgow, Bristol, Liverpool, Belfast, Leeds, Manchester, Hull, Cardiff and Cornwall over the summer.

Santander branches in participating cities will display bespoke event branding such as the Santander logo and flame becoming rainbow coloured, and rainbow arcs and circles decorating the ATMs. ATM and branch screens will also display the message #SantanderSupportsPride. In London, a number of Santander Cycles will also be branded with the rainbow livery and the message #EveryLoveMatters.

Susan Allen, Head of Customer Interactions, said: “Our ambition at Santander is to help people to prosper, so reflecting and celebrating diversity is something that is really important to us. It’s been fantastic to see our Embrace Network grow so quickly over the past few years and we are delighted to be supporting so many Pride events this summer, showing our strong commitment to the LGBT+ community.”

The support for Pride is a key activity of the bank’s Embrace Network, which since its formation in 2014, has grown to over 3,000 members from Santander UK’s staff. This year the Network’s leadership team has expanded to include a new role, Head of Pride Events, with the specific aim of galvanising and coordinating the bank’s involvement in Pride celebrations.

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Notes to Editors

Embrace is Santander UK’s LGBT+ Network. The network provides leadership, support and insight on LGBT+ related matters for its members, colleagues and customers. The network aims to reflect and celebrate diversity in the workplace in order to create a supportive and inclusive culture. The network provides support and information to all Santander colleagues with regards to LGBT+ related matters in a variety of ways including organising local networking events and community outreach to help charities that have an impact on LGBT+ lives.

Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. At 31 March 2018, the bank has c19,500 employees. It serves around 14 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 64 regional Corporate Business Centres. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Santander UK plc customers are protected by the Financial Services Compensation Scheme (FSCS) in the UK.

About Us 
Banco Santander (SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful market share in 10 core countries in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. At the end of 2017, Banco Santander had EUR 986 billion in customer funds (deposits and mutual funds), 133 million customers, 13,700 branches and 200,000 employees. Banco Santander made attributable profit of EUR 6,619 million in 2017, an increase of 7% compared to the previous year.

Media Contact
Leonora Burtenshaw at Santander 
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