Santander selects the Isabel Baker Foundation for in-branch advertising campaign

Dorset-based charity, The Isabel Baker Foundation, is featuring on Santander UK’s in-branch digital screens in the South Coast area.

The free advertising initiative called Marketplace comes as the Government begins to ease Covid-19 restrictions for non-essential businesses. The opportunity is part of the bank’s business support programme, Survive and Revive, which aims to help businesses that have been affected by the Covid-19 pandemic. 

Vicky Turner, Charity Founder of The Isabel Baker Foundation, said: “The pandemic has significantly affected our charity as most of our fundraising comes from holding events such as our Gold Ball and the Dorset Plane Pull. With all events cancelled over the last 12 months we saw a significant drop in the amount of money we would usually be able to fundraise. However, we have had more applications for help than ever before. We are delighted to be chosen by the team at Santander to feature on their digital screens in branch. This opportunity will help us get the word out about our charity and how we make a difference.”

Charlotte Spanswick, Business Banking Manager at Poole Santander UK, said: “We know how hard the past year has been for charities and small and medium-sized enterprises (SMEs), so we’re delighted to be able to offer this free Marketplace advertising in our branches to help our business customers to get back on their feet. As the backbone of the UK economy, SMEs and charities are invaluable to the local communities they serve and we hope that with our support, we can get the economy moving again.”

With the Covid-19 vaccination programme in full swing, business confidence is now at the highest level since the summer of 2018, and up from 59% in autumn 2019.  According to the latest Santander Trade Barometer published, more than three fifths (65%) of UK businesses are confident about growth over the next three years1. Despite this, a separate survey by Santander2 earlier this year revealed small and medium-sized businesses that have suffered due to Covid-19 don’t expect to recover to pre-pandemic levels until summer 2022.

Santander UK launched its business support programme, Survive and Revive, to help businesses during the pandemic. As the UK begins to transition out of lockdown restrictions and the successful vaccination roll out brings a new sense of optimism, Survive and Revive will help businesses with the capabilities and tools they need to help revive themselves. The programme of initiatives includes webinars, women business leaders mentoring, PR, marketing and social media toolkits and mental health support. 


Notes to editors:
1)    Fieldwork carried out between 19 January and 3 February 2021 by YouGov.  Total sample size of 1,004 UK businesses with minimum £1m annual turnover.
2)    Research is drawn from a survey conducted by Opinium research between 14 to 24 December 2020. The base size was 1,748 UK adults who are senior managers and those above who are responsible for decision making in small and medium-sized enterprises.


Contact details: 
For more information on The Isabel Baker Foundation:


Santander UK’s Survive and Revive programme:
Survive and Revive was created to help businesses looking for ways to rebuild, reshape or evolve their operations in response to Covid-19. As well as offering free advertising on in-branch digital screens and the Santander website, a wealth of resources, insights and webinars are available for UK businesses. Find out more about Survive and Revive at: