Santander expands resources for Deaf customers with launch of British Sign Language website translation service

Deaf customers can now browse in British Sign Language (BSL), as Santander rolls out Signly across its website.

The rollout of the BSL technology that translates the bank’s website aims to provide more Deaf customers with access to key financial information.

Customers can go to the Deaf or hearing loss accessibility page on the Santander website to turn Signly on. Once on, a qualified translator is displayed in the corner of the screen to translate the selected text into BSL for the customer.

Translations are currently available on the most visited pages of the Santander website.  The number of translated pages will increase as customers can make requests for additional pages of the website to be translated by Signly, which will be produced within seven days.

There are around 87,000 Deaf people in the UK who use BSL as their preferred language.

Santander Head of Vulnerable Customer Strategy, Dorothy Liviabella, said: “Our addition of Signly will improve access to critical financial information for more people. Tens of thousands of Deaf people use BSL as their primary language and through Signly they can now easily access the exact same information as other customers.”

Santander’s Head of User Experience & Design, Tom Paget, said: “Everyone should be able to access digital services without barriers. Signly is the perfect partner to help us become a more inclusive and accessible bank by providing British Sign Language translations for our website.”

Breda Leyne of ESquared, the social enterprise behind SigningBanks.UK, says: “We developed SigningBanks.UK in the belief that everyone, regardless of their hearing ability, deserves seamless access to financial resources and services. We have been working with Santander and other financial services firms for the past couple of years to promote the needs of Deaf customers and to highlight outstanding gaps in service provision. We are delighted to see Santander achieve a significant step in making their services more accessible to BSL users, using the excellent Signly service.”

The rollout of Signly builds on existing services for Deaf customers. Santander offers SignVideo which connects customers to a professional interpreter who will interpret on their behalf to an advisor.  SignVideo can be used from home, or customers can bring their device into branch to speak to colleagues face to face through a BSL interpreter.  Should customers wish, they can bring their own interpreter to their local branch or Santander can book an interpreter for a customer free of charge.  The bank also supports Relay UK, which allows customers to use the Relay UK app or textphone to speak to colleagues by converting customers’ speech into text and vice versa.

More information on Santander’s accessibility offering is available on the Santander website.

- Ends -

The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions.

Notes to editors 

  1. In any reporting, Editors are asked to include signposting to the QR code (above) and/or the following URL, which links to the press release in BSL. This is to ensure equality of access for the Deaf community.

Since 2017, Signly has had a singular mission: to deliver sign language everywhere. The Signly service is free and easy to use, with website users completing a one-time opt-in via the Santander website to be presented with a pop-up video of the content in BSL, alongside the corresponding text. For enquiries about Signly, contact Mark on 

Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. At 31 December 2023, the bank had around 19,800 employees and serves around 14 million active customers, 7 million digital customers via a nationwide 444 branch network, telephone, mobile and online banking. Santander UK is subject to the full supervision of the FCA and the PRA in the UK. Santander UK plc customers’ eligible deposits are protected by the FSCS in the UK.

Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful presence in 10 core markets in the Europe, North America and South America regions, and is one of the largest banks in the world by market capitalization. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. At the end of 2023, Banco Santander had €1.3 trillion in total funds, 165 million customers, 8,500 branches and over 212,000 employees.