Santander UK brought a fresh approach to fighting fraud to a workshop at Barnardo’s Employment, Training and Skills Service (ETS) specifically targeted at young adults from Bradford who are supported by the children’s charity.
Earlier this year, Santander teamed up with Kurupt FM from BAFTA-winning BBC TV show People Just Do Nothing to create its latest fraud awareness campaign, ‘MC Grindah’s Deadliest Dupes’. The workshops with Barnardo’s are built around the content and messages of the campaign’s three short films focusing on: payment scams; ID theft and money mules.
Stats show that Gen Z are among the most likely to fall victim to scams, and their behaviours online can make them vulnerable to fraudsters. Industry data shows that in the last year, ID theft among people under 21 has risen by 26%1 while 50% of money mules are aged 26 or under and 27% are aged 21 or under1.
Meanwhile Santander’s own research shows that those aged under 25 are three times more likely to act on an instruction in scam correspondence2, 85% have shared details on Instagram that could leave them open to ID theft3 and a quarter have entered personal details on a website using unsecure WiFi4.
The event in Bradford was attended by 50 young people, many of whom had previously been targeted by scammers. They watched the campaign videos which prompted discussions around fraud awareness. A representative from the local Santander branch also attended and gave the young people some top tips to keep themselves safe online.
Abraham, 18, who is supported by the ETS service in Bradford, said: “I found the workshop really useful. I learned a lot about how not to get scammed, about fake websites and why it’s important that the Wi-Fi is secure. It was interesting and helpful.”
Richard Ackroyd, Branch Director from Santander in Bradford said: “These workshops are a great way for us to reach young people with scam avoidance messages that could make a real difference to their lives. Deadliest Dupes was created to deliver serious messages in a fun and engaging way for this difficult to reach age group. We are delighted that we are able to work with Barnardo’s to extend this campaign to the young adults they support.”
Barnardo’s Chief Executive, Javed Khan said: “We’re pleased Santander is helping to protect vulnerable young people supported by Barnardo’s against fraud.
“It’s vital that all young people are armed with the knowledge they need to stay safe from scams, so we look forward to building on the success of the Deadliest Dupes campaign.”
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Notes to Editors
- CIFAS Fraudscape 2019
- OnePoll research commissioned by Santander among 2000 adults: Sept 2017
- OnePoll research commissioned by Santander among 2000 18-24 year olds: Oct 2018
- OnePoll research commissioned by Santander among 2000 adults: June 2019
Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. At 30 June 2019, the bank has around 24,000 employees. It serves around 15 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 62 regional Corporate Business Centres. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Santander UK plc customers’ eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK.
Banco Santander (SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. At the end of June 2019, Banco Santander had EUR 1.03 trillion in customer funds (deposits and mutual funds), 142 million customers, 13,000 branches and 200,000 employees. Banco Santander made underlying profit of EUR 4,045 million in the first half of 2019, an increase of 2% in constant euros compared to the same period last year.
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