Santander UK has agreed a deal with the nation’s favourites Ant & Dec – presenters of Ant & Dec’s Saturday Night Takeaway, Britain’s Got Talent and I’m a Celebrity... Get Me Out of Here! – to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June.
The campaign, which features Ant & Dec’s own bank ‘Antandec’ – a play on the name Santander – will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way.
A multi-year partnership, the campaign will utilise the bank’s comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of ‘Antandec’ and its somewhat less practical product solutions, as an amusing counterpoint.
The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the bank’s owned channels, including its branches and the Santander UK website.
Keith Moor, CMO at Santander commented: “We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK.
“The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. We look forward to working closely with them over the years to come.”
Ant & Dec added: “We’re really excited to be partnering with Santander. They presented us with a really fun creative which we couldn’t resist, who would say no to having their own bank brought to life?! We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.”
In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels.
The bank has worked with a number of high profile personalities since 2007, including Olympic gold medallist Jessica Ennis and Formula 1 driver Jenson Button, both of who continue to act as brand ambassadors for the bank.
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Notes to Editors
Photos available on request.
The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach.
The partnership was facilitated by leading talent agency YMU Group.
Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. At 31 December 2018, the bank has c23,800 employees. It serves around 15 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 64 regional Corporate Business Centres. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. Santander UK plc customers’ eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) in the UK.
Banco Santander (SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. At the end of 2018, Banco Santander had EUR 981 billion in customer funds (deposits and mutual funds), 144 million customers, 13,000 branches and 200,000 employees. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year.
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