Network like it matters

Let’s be real, most networking is a waste of time. Not because it doesn’t work. But because most people don’t know how to work it. Picture this. You’ve walked into the room.  Business cards in your pocket. Half a smile on your face. You chat, you nod, you leave… and nothing comes from it. Again. Sound familiar?

If networking feels like a black hole, here’s the truth:

1. you don’t need to meet more people
2. you need to matter more to the ones you meet.

Let’s fix that. Watch the video below, or read on, for 3 simple tips that’ll help you walk into any room and walk out with real momentum.
 

The post-it note test

Imagine every person you meet has a sticky note on their head that says, ‘make me feel important, safe and happy’. That’s your entire job. Not selling, or pitching. Just making people feel like they matter. Because when they do? They remember you and want to hear more.

Speak without saying a word

Impact in networking breaks down like this:

• 7% = what you say
• 38% = how you say it
• 55% = what your body says.
  
  

That means most of your success comes before you open your mouth. Show your hands when you talk. Smile like you mean it. Be open, not closed. People decide in seconds if they trust you. Let your body language speak before you do.

Say it, do it

Here’s where nearly everyone blows it – the follow-up. You say, ‘let’s connect next week.’ Then you don’t. The magic isn’t in the meeting, it’s in the message you send after. The call you actually make. The invite you actually send. Say what you’ll do. Then do it, every time. That’s what builds real business relationships.

Ready to stand out?

You don’t need to network harder. You just need to stop blending in. Next time you walk into a room, remember to make people feel like they matter, watch your body language, and follow up like a pro. What would happen if just one of those conversations became your next big customer? Go find out.

Next steps 

ActionCOACH specialise in coaching that could help you achieve your business ambitions. Santander customers can claim a free initial session with an ActionCOACH business growth specialist.