What is Public Relations and how can it help your business?

Raising awareness of your business and what you can offer your customers has never been more important, with recent research showing that 60% of SMEs are concerned about how they will attract customers back to their business in the wake of Covid-19.


Telling your business’ story in a strong and compelling way can be a great place to start.

Public Relations (PR) is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image. PR professionals communicate with the media to represent their organisation positively and get across key messages.

Found this guidance useful? See other ways we can support your business, including the full list of topics and areas we’ve covered to help you reach your customers and gain press coverage.