|Santander UK |
Simple Personal Fair | What a bank should be
To help people and businesses prosper
To become the best bank for all our stakeholders
We want everything we do to be Simple, Personal and Fair. By doing this, we will achieve our aim to become the
best bank for all our stakeholders.
Our strategic priorities for 2016 to 2018
Our refined strategy is an evolution of our proven approach. We are focused on delivering the best service to our customers, at the best price for our shareholders, while maintaining stable profitability and a strong, low-risk balance sheet.
Our stakeholder focus supports our strategic priorities and value creation. It is underpinned by a culture of Simple, Personal and Fair, while being deeply engaged in the communities where we operate. These priorities build on our progress to date, and would not be achievable without the commercial transformation we have already accomplished.
|1||Customer loyalty and market share growth |
We want our retail products and services to give people the financial tools and support they need through the moments that matter most - we want to become our customers' bank for life.
|Operational and digital excellence |
We are embracing digitalisation through a focus on mobile experience with technological innovation and simplification enabling us to work more efficiently, and allow us to make cost savings across the business.
|3||Consistent and growing profitability |
and a strong balance sheet
|Live The Santander Way through our behaviours ||4|
|5||Support communities through skills, |
knowledge and innovation
View our progress on these strategic priorities and how we measure this through our Key Performance Indicators.
Access the latest and archived financial results announcements for Santander UK, including full year, half year and quarterly updates.
To find out more about our performance and sustainability of our future prospects, download our Strategic Report for 2015.